Web Producer & Front-End Developer with 10+ years of experience building, optimizing, and managing high-performing websites across diverse industries. Specializes in improving site performance, user experience, and content workflows to drive engagement and measurable business results. Combines strong front-end development skills (HTML, CSS, JavaScript) with modern AI-assisted workflows, leveraging LLMs and automation to streamline production, enhance SEO, and scale digital operations. Working knowledge of Python with hands-on experience in automation and AI-driven solutions. Brings a full-spectrum approach—from development and optimization to strategy and ongoing site management—partnering with teams and businesses to turn websites into efficient, growth-focused assets.

Professional Experience

Web Producer/Front-End Developer

Rocket Software

2021 - Present

  • Improved performance and reliability of a large-scale corporate website by implementing optimized, responsive front-end architectures and maintaining secure, production-grade environments.

  • Built and iterated on web components using HTML, CSS, and JavaScript, supporting rapid prototyping cycles and contributing to data-driven UX improvements.

  • Incorporated AI-assisted tools into daily workflows to accelerate development, automate repetitive tasks, support content generation, and improve quality control—mirroring agent-style automation practices.

  • Partnered with cross-functional teams (Marketing, Demand Gen, Creative, and Engineering) to integrate new features, align content strategy with product goals, and ship updates that improved engagement and personalization.

  • Managed end-to-end request intake, estimation, prioritization, and execution—operating with startup-like speed and owning solutions from concept to deployment.

  • Authored process documentation and standardized workflows that enhanced observability, consistency, and operational scalability across the web platform.

Marketing and Communications Coordinator

William James College

2017 - 2018

  • Developed, maintained, and optimized website content using an HTML-based CMS, emphasizing responsive design, cross-browser compatibility, usability, and secure coding standards.

  • Partnered with faculty and departmental stakeholders to design and implement custom web solutions that met functional requirements while preserving site performance, branding, and content consistency.

  • Built and deployed custom web pages incorporating multimedia assets, ensuring compliance with accessibility guidelines (WCAG) and web security best practices.

  • Produced and managed digital visual assets—including graphic design, photo editing, and video preparation—using industry design tools to support high-quality online content delivery.

  • Collaborated with communications and marketing teams to support social media initiatives by aligning website updates with broader digital strategy, engagement, and performance goals.

A focused professional working on a laptop with SEO analytics displayed on the screen.
A focused professional working on a laptop with SEO analytics displayed on the screen.
Digital Asset Specialist

Prime Automotive

2018 - 2021

  • Assisted in the development and execution of operational plans to support digital initiatives across the organization.

  • Maintained ownership of 15+ dealership websites, ensuring accuracy, consistency, and optimal performance.

  • Improved website functionality and user experience across both desktop and mobile platforms.

  • Performed regular content updates, promotional changes, and dealer offer uploads across all sites.

  • Managed relationships with website, SEM, and SEO vendors, ensuring alignment with business goals and digital standards.

  • Implemented and upheld Prime’s digital best practices across all dealership properties.

  • Created insights and performance reports using Google Analytics and Google Data Studio.

  • Leveraged digital platforms and tools to support each dealership’s unique marketing and operational needs.

Web Content Manager

UMass Medical School

2016 - 2018

  • Created and updated web pages using an HTML-based content management system, with a focus on responsive design, usability, and secure coding practices.

  • Worked directly with faculty and departmental staff to develop custom web solutions that addressed specific needs while maintaining overall site performance and consistency.

  • Implemented custom web pages integrating multimedia assets, ensuring accessibility standards and web security best practices were met.

  • Managed visual content production, including graphics, photo editing, and video preparation, utilizing design tools to support high-quality digital delivery.